Assistant Director of Communications

About the role

The Assistant Director of Communications will lead the development and execution of an integrated media communications strategy to raise RWS’s profile as a premier destination. Working closely with sales, marketing and regional media agencies, the role ensures culturally relevant storytelling that resonates across key platforms.

Key responsibilities

• Design and implement a comprehensive media communications plan.
• Identify, secure and manage high‑impact media opportunities across traditional and digital channels.
• Collaborate with sales and marketing teams to build and maintain relationships with regional media agencies.
• Tailor messaging to reflect market trends, travel behaviour and cultural nuances.
• Support sales and marketing campaigns with culturally relevant storytelling and outreach.
• Enhance RWS’s visibility within the local media ecosystem.
• Contribute to broader communications initiatives and cross‑functional projects, including major campaigns and corporate priorities.

Required profile

• Proven experience in media relations and content development.
• Strong storytelling, writing and editing capabilities.
• Ability to work across teams and manage multiple stakeholders.
• Agile, hands‑on attitude and comfort in a fast‑paced environment.

Required skills

• Media relations
• Content development
• Storytelling
• Writing and editing