Assistant Manager / Senior Assistant Manager, Product Marketing (Education Programmes)

About the role

The Saw Swee Hock School of Public Health at the National University of Singapore is looking for a full-time Product Marketing professional to support the expansion of its education programme portfolio. As the School scales its postgraduate education offerings, the role provides dedicated marketing capability to drive market-facing strategy, strengthen programme positioning and turn demand into increased enrolment and revenue growth.

Key responsibilities

• Develop and implement marketing strategies for the education programmes, turning school objectives into annual marketing plans, campaign calendars, KPIs and budgets.
• Plan and run integrated, multi-channel campaigns across print and digital advertising, SEM, social media, events and content marketing.
• Contribute to programme positioning and market research so messaging is clear and differentiated for local and regional audiences.
• Support go-to-market strategies for priority growth markets such as China, India and Southeast Asia, working with programme teams and agencies to localise positioning and messaging.
• Plan and support market-facing activities such as webinars, information sessions, education fairs and targeted outreach to prospective students.
• Track, analyse and report on marketing and recruitment KPIs such as leads, funnel conversion, segment adoption and campaign performance.
• Use Salesforce CRM for lead capture, nurturing, campaign tracking and applicant journey management, and use its data to personalise communications and optimise campaigns.
• Support admissions and programme teams with marketing-led sales enablement materials and respond promptly to prospective student enquiries.

Required profile

• A recognised Bachelor's degree in Marketing, Business or a related discipline.
• At least 5-7 years of progressively responsible marketing experience, preferably in higher education, healthcare or professional services.
• Prior experience in a marketing or communications agency (campaign planning, client servicing, multi-channel execution) is an advantage.
• Familiarity with the Chinese market, including digital platforms, audience behaviour or education marketing, is a strong advantage.

Required skills

• Strong analytical, data-driven mindset.
• Hands-on experience with CRM and analytics platforms such as Salesforce, Google Analytics or equivalent.