Assistant Manager – Trade Marketing (Southeast Asia)

About the role

The Hong Kong Tourism Board is seeking an Assistant Manager to lead trade marketing initiatives across Southeast Asia and Hong Kong. You will develop and execute integrated promotional programmes, manage travel missions and trade events, and support the growth of the MICE market.

Key responsibilities

• Design, plan and manage trade marketing functions, including cross‑functional promotions and partner deals.
• Organise travel missions, trade briefings, travel fairs and co‑op programmes for consumers and trade partners.
• Maintain and update trade promotion pages on DiscoverHongKong.com and curate content for the Trade e‑Newsletter.
• Develop the MICE market segment to generate traffic to Hong Kong.
• Build and sustain relationships with travel trade through sales calls, product updates and engagements.
• Monitor market intelligence, travel trends, competitor activity and socio‑economic developments.
• Manage programme budgets, track expenses and report results accurately.
• Perform ad‑hoc duties as assigned.

Required profile

• University degree in marketing, tourism, business administration or related field.
• Minimum of 5 years relevant experience, preferably in trade or destination marketing.
• Excellent communication and interpersonal skills with multicultural awareness.
• Resourceful, results‑oriented, self‑motivated team player.
• Strong problem‑solving ability and capacity to multitask under pressure.
• Meticulous attention to detail and good organisational skills.
• Willingness to travel as required.

Required skills

• Proficiency in MS Office applications.