Assistant Senior Manager, Marketing

About the role

NUSX (formerly NUS Enterprise), the entrepreneurial hub of the National University of Singapore, is looking for an experienced marketer to strengthen its internal marketing capabilities, raise its programmes globally and co-create new propositions for the global startup community. The role is a 2-year contract based at the Kent Ridge Campus.

Key responsibilities

• Paid media and brand: oversee and run paid media campaigns across regional and global channels, apply the brand guide consistently and use performance analysis to optimise media planning and ROI.
• Content creation: develop and adapt content for different platforms and audiences, such as LinkedIn outreach, newsletters and community engagement.
• Events: assist in running high-impact events and experiential marketing, engaging founders, investors and ecosystem partners.
• AI marketing architecture: design, implement and manage AI-driven marketing infrastructure to automate workflows, personalise engagement and generate data-driven insights.
• Budget management: manage the marketing budget so resources are allocated optimally to meet strategic objectives.

Required profile

• Degree with at least 8 years of marketing experience, preferably in a startup or tech company.
• Proven track record of regional marketing initiatives and end-to-end paid media campaigns.
• Demonstrated experience in event management from concept to execution.
• Familiarity with building or implementing AI marketing architecture, automations and advanced marketing technology tools.
• Strong business acumen and good knowledge of the Singapore startup landscape.
• Ability to write well, communicate clearly and pitch ideas confidently; adaptable to changing market trends.