Assistant Vice President - Brand Marketing & Activation

About the role

Great Eastern is looking for an Assistant Vice President to act as Brand Partner to its Group Agency and Financial Advisors division. The role turns recruitment strategies and propositions into campaigns and assets that attract and engage prospective financial representatives, while strengthening the reach and impact of the Group's brand and marketing programmes across the agency channel.

Key responsibilities

• Develop and launch Agency Branding campaigns and recruitment marketing initiatives, working with the distribution recruitment team to turn insights on the needs, motivations and challenges of financial representatives into campaigns and solutions.
• Create brand and marketing assets that showcase the Group's heritage and impact, and craft recruitment playbooks with tailored value propositions and success stories for different candidate profiles.
• Visualise the agency career, highlighting structured training, tools, mentorship, development and progression pathways.
• Manage third-party partners across creative development, content production, media planning, events and other marketing functions.
• Collate, analyse and present regular performance reports on campaign outcomes, milestones, insights and optimisation opportunities.
• Conceptualise content such as campaign concepts, presentations, social content, toolkits and activation materials, and develop templates and toolkits so financial representatives can communicate consistently within brand and regulatory standards.
• Ensure corporate brand and visual identity guidelines are followed across digital and website assets and other distribution channels.
• Drive adoption of corporate brand and marketing initiatives among agents and leverage corporate sponsorships for agency activations.
• Identify and manage business, brand and regulatory risks, and share best risk management practice.

Required profile

• Degree in Marketing, Communications, Business or a related discipline from a recognised tertiary institution.
• Minimum 6 years of relevant experience in brand marketing, marketing communications and activation marketing.
• Prior experience in financial services, insurance or wealth management is an advantage.
• Strong commercial acumen, stakeholder management and negotiation skills, and excellent presentation and communication skills.

Required skills

• AI fluency to speed up ideation, creative development and content production at scale.
• Good understanding of social media, influencer marketing and emerging digital platforms.
• Ability to translate brand strategy into practical activation programmes that drive engagement.

Candidates must take accountability for business and regulatory compliance risks and stay informed on industry trends and emerging threats. Great Eastern does not accept unsolicited agency resumes; applications should be made through the official recruitment process.