Associate Director, Market Engagement Lead (SGMY)

About the role

The Market Engagement & Insights Lead is the market-level commercial-digital leader and single point of accountability for digital, data and AI-enabled commercial outcomes. It links market strategy with enterprise digital, data, analytics and technology capabilities so that initiatives are prioritized, funded, delivered, adopted and deliver measurable value. This is not a traditional IT operations role: business outcomes and value realization are what matter.

Key responsibilities

• Own the market's demand-to-value system: lead demand intake, prioritization, delivery oversight, adoption and benefits realization.
• Sponsor and govern the integrated market DHH roadmap and investment narrative ('one roadmap, one budget, one team'), consolidating digital, data and technology initiatives.
• Chair demand intake and prioritization forums and make prioritization trade-offs with Market Leadership Team alignment.
• Run a Value & Adoption cadence, tracking value at stake versus realized, adoption and decommissioning progress, and holding business owners accountable.
• Embed analytics and AI into commercial decisions such as brand planning, customer engagement, omnichannel execution and launches.
• Govern the technology and data landscape: data quality, privacy/cyber and regulatory compliance, and retirement of duplicative local tools.
• Orchestrate the cross-functional Insights & Engagement model, including business technology partners, analytics partners, vendors and delivery centre resources.
• Act as executive thought partner, providing concise updates on plans, risks, progress and value, and sponsor change leadership at scale.
• Build capability and lead talent, fostering an inclusive, high-performance culture.

Required profile

• Typically 8+ years' experience in digital, data/analytics/insights, commercial operations or technology leadership (pharma/healthcare strongly preferred).
• Proven track record leading cross-functional teams and influencing senior leaders in matrixed environments.
• Ability to translate technical concepts into business outcomes.

Required skills

• Digital platforms, data/analytics and AI/ML in a commercial context.
• Governance, strategic planning, demand and capacity management, value tracking and risk management.
• Change leadership and communication, with the ability to simplify complex topics for executives.