Associate Director, Regional Marketing

About the role

The Associate Director, Regional Marketing will lead the regional strategy for Specialty Care/Immunology brands across Asia Pacific, partnering with global, regional and market teams to deliver meaningful outcomes for patients.

Key responsibilities

• Own and articulate the regional brand strategy, aligning global direction with AP market realities.
• Act as the primary connector between global, regional and local teams, adapting campaigns for local relevance.
• Mobilise cross‑functional teams (marketing, sales, access, medical, finance, policy) to ensure executional excellence across launch preparation, brand activation and lifecycle management.
• Coach and support local marketers, building capability in brand planning, forecasting and competitive strategy.

Required profile

• Minimum 7 years of marketing or commercial experience, with at least 3 years in pharmaceuticals.
• Proven ability to develop strategy and translate it into execution, with strong business and financial acumen.
• Experience in Asia Pacific markets and comfort working with regional and global stakeholders.

Required skills

• Digital and omni‑channel marketing experience
• Application of AI in analysis, communication and execution