B2B Growth Marketing Lead - APAC

About the role

Wise is looking for a B2B Growth Marketing Lead to accelerate the growth of Wise Business across APAC. This is a senior, hands-on role based in Singapore, working closely with the APAC Regional Marketing Lead and market teams. You will identify the markets, customer segments and opportunities with the greatest growth potential and turn them into locally relevant campaigns that acquire business customers, across both self-serve and sales-assisted acquisition.

Key responsibilities

• Own the regional B2B growth strategy, using customer, market, product and commercial evidence to prioritise opportunities.
• Develop and run integrated campaigns that acquire business customers across self-serve and sales-assisted journeys.
• Translate customer problems into growth hypotheses, propositions, campaign briefs, channel plans and measurement approaches.
• Work hand-on with specialists in content, events, paid search and other channels, and partner with Product Marketing and Sales on the Go-To-Market Plan and ideal customer profiles.
• Connect campaign performance to new business quality, downstream value and payback, and build business cases for regional investment.
• Use performance evidence to decide what to scale, improve, stop or redirect, and build a consistent pipeline of activity.
• Build an operating rhythm with regional stakeholders and propose improvements to Wise Business from a regional product perspective.

Required profile

• Deep B2B growth marketing experience with meaningful commercial outcomes you personally helped create.
• Hands-on marketer who can set strategy, write briefs, shape propositions and stay close to execution and performance.
• Experience building growth across multiple markets, understanding that APAC is not one audience.
• Comfortable making commercially grounded decisions on acquisition cost, conversion, customer quality, payback and lifetime value.
• Able to bring together specialist and cross-functional teams without formal authority and to operate independently in an ambiguous environment.

Nice to haves

• Most of your career in B2B SaaS marketing.
• B2B fintech, payments or financial services experience, or experience growing a business in Singapore, Southeast Asia or other APAC markets.
• Marketing to freelancers, micro-businesses, small businesses, agencies, consultancies or startups.
• Experience with cross-border, multi-currency or international-expansion products, and with partner-, community- or event-led B2B acquisition.