B2B Industry Marketing Specialist (Narrative)

About the role

Join TikTok Local Services to shape B2B marketing narratives that connect merchants in the dine‑in, hospitality and travel sectors with TikTok’s commerce ecosystem. You will translate industry insights into compelling value propositions and drive education programs that boost partner adoption.

Key responsibilities

• Conduct deep industry analysis to uncover merchant, creator and agency needs and articulate TikTok’s unique selling points.
• Design and execute market‑education campaigns, including industry summits, merchant conferences and thought‑leadership events.
• Develop sector‑specific business methodologies, best‑practice guides and operational frameworks.
• Create data‑driven reports, case studies and success stories to reinforce platform influence.
• Analyze domestic and international lifestyle trends and craft integrated communication strategies that highlight merchant success stories.

Required profile

• Proven experience in marketing, business analysis, strategic consulting or advertising measurement.
• Strong ability to work with data models such as conversion attribution and brand‑lift analysis.
• Track record of delivering B2B marketing narratives and industry‑strategy content.
• Excellent logical thinking, data sensitivity and strategic writing skills.
• Experience thriving in cross‑border, multicultural environments.

Required skills

• Marketing analytics and advertising measurement methodology.
• Data modeling for conversion attribution and brand‑lift analysis.