Bancassurance Sales Associate Lead

About the role

Trust, a digitally native bank in Singapore, is looking for an experienced, results-driven Bancassurance Sales Associate Lead to lead and grow its Bancassurance sales team. The role drives the sale of mainly Life Insurance products through a partnership with Income Insurance, overseeing a digital-first strategy focused on strong sales and customer acquisition.

Key responsibilities

• Develop and refine sales activity management to align the Bancassurance strategy with organisational objectives, growth targets and business development goals.
• Lead a digital-first approach using digital tools and platforms, including the Trust Bank app and online channels, to engage customers and boost sales productivity.
• Own and deliver the OKRs for Life Insurance, motivating a team of sales representatives to meet or exceed targets for life and general insurance products.
• Define and run sales plans and initiatives, and maintain a consultative, compliant, needs-based approach with a seamless customer experience from onboarding to policy issuance.
• Recruit, build, coach and mentor a team of sales representatives, fostering a culture of excellence and teamwork.
• Work with product, marketing, operations and the insurance partner to raise product awareness and uptake.
• Monitor market trends, customer preferences, competitor strategies and KPIs, and report performance, forecasts and insights to senior management.
• Ensure compliance with laws, regulations, internal standards and company policies.

Required profile

• At least 5 years of experience in bancassurance or insurance sales management, including at least 3 years in a team leadership role (3 to 5 members).
• Proven success driving growth through partnerships with financial institutions, preferably in the digital or tech-driven sector.
• Proven track record of achieving or exceeding sales targets.
• Degree in Business, Finance, Marketing or a related field preferred; insurance or financial planning certifications (e.g. CMFAS M5, M9, M9A, HI, BCP, PGI, ComGI) required.
• In-depth knowledge of life, general and health insurance products and the Singapore regulatory landscape.

Required skills

• Strong understanding of digital banking, online insurance platforms and digital tools such as CRM systems, mobile apps and social media.
• Familiarity with the digital landscape in Singapore is a must.
• Demonstrated leadership, coaching and team development skills.
• Excellent verbal and written communication, with strong analytical skills.