Brand Manager - Hybrid

About the role

Novartis is looking for a Brand Manager to own brand strategy and execution, shaping how a brand grows from strategy through launch to real impact for patients. You will work closely with local leadership, regional and global marketing, and Medical. The role is hybrid.

Key responsibilities

• Define brand strategy with local management and global marketing and turn it into clear tactical plans
• Lead the Integrated Brand Team and Launch Team content and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment and act quickly to stay on course
• Work with Medical to engage key centres and opinion leaders and understand the needs of each patient segment

Required profile

• University degree in life sciences, marketing, business or a related field
• At least 2 years of brand management or marketing experience in the pharmaceutical industry
• Proven track record of building and delivering brand strategies and plans
• Strong financial skills and experience managing budgets
• Confidence leading across functions and managing stakeholders in a matrix organisation
• Strategic, analytical and data-driven mindset

Required skills

• Experience using digital and AI tools in day-to-day work
• Desired: product marketing, product lifecycle management (PLM), digital marketing, stakeholder engagement and negotiation