Brand PR Executive & Advertising Planner (Hybrid, Singapore)

About the role

We are looking for a proactive and creative Brand PR Executive / External Communications Manager / Advertising Planner to support brand‑building initiatives, manage external communications, and contribute to advertising and promotional campaigns in a hybrid work environment in Singapore.

Key responsibilities

• Develop and execute public relations, brand communication, and advertising initiatives.
• Create press releases, media materials, communication content, and campaign messaging.
• Build and maintain relationships with media representatives, influencers, agencies, and external stakeholders.
• Support advertising campaign planning, media coordination, and promotional activities.
• Monitor media coverage, brand sentiment, and industry trends.
• Coordinate product launches, corporate announcements, events, and publicity campaigns.
• Collaborate with marketing, creative, and content teams to ensure consistent brand messaging.
• Assist in managing brand reputation and external communication strategies.
• Track campaign performance and prepare reports on media and advertising effectiveness.
• Support crisis communication and stakeholder engagement efforts when required.
• Ensure all communications align with brand guidelines and organizational objectives.

Required profile

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Advertising or a related field.
• 1–5 years of experience in public relations, communications, advertising, brand management, marketing or related roles.
• Strong written and verbal communication skills.
• Excellent storytelling, content development, and presentation abilities.
• Understanding of media relations, advertising channels, and brand communication principles.
• Strong organizational and project management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with strong attention to detail.
• Familiarity with digital marketing, social media, and campaign analytics tools is an advantage.
• Agency, consumer brand, media, or marketing experience is a plus.

Required skills

What we offer

• Hybrid work arrangement in Singapore.
• Opportunity to work on high‑impact brand and communication campaigns.
• Professional development and career growth opportunities.
• Competitive compensation.