Business Development Executive – Supermarket & Online Sales

About the role

The Business Development Executive will drive growth across supermarket chains and online marketplaces, managing e‑commerce platforms and digital marketing initiatives.

Key responsibilities

• Manage and optimise the Company's e‑commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop and other online marketplaces.
• Maintain and update the Company website, product information, promotional content and online campaigns.
• Manage product listings, pricing, promotions, inventory updates and online merchandising activities.
• Monitor online sales performance, website traffic, customer engagement and marketplace performance.
• Develop and execute digital marketing strategies to increase brand awareness, customer engagement and online sales.
• Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn and other relevant channels.
• Coordinate digital campaigns, advertisements, promotional activities and content creation.
• Track campaign effectiveness and prepare performance reports.
• Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks and strategic partnerships.
• Coordinate with retailers, distributors, corporate customers and marketplace partners.
• Conduct market research, competitor analysis and market trend analysis.
• Support product launches, exhibitions, promotional events and business development initiatives.
• Prepare regular sales, marketing and business performance reports.
• Coordinate with internal departments on order fulfilment, customer service and marketing activities.

Required profile

• Diploma or Degree in Business, Marketing, E‑Commerce, Digital Marketing or a related discipline.
• Minimum 1‑3 years of relevant experience in business development, e‑commerce, digital marketing, retail sales or related fields.
• Experience in FMCG, food manufacturing, consumer products, modern trade or retail is an advantage.
• Hands‑on experience managing supermarket accounts, retail sales channels and e‑commerce platforms such as Shopify, Shopee and Lazada is an advantage.
• Familiarity with website management, social media marketing and digital advertising.
• Knowledge of SEO, Google Analytics, Meta Business Suite or digital marketing tools is an advantage.

Required skills

• Shopify
• Shopee
• Lazada
• TikTok Shop
• Facebook
• Instagram
• TikTok
• LinkedIn
• SEO
• Google Analytics
• Meta Business Suite