Business Development Representative - APJ

About the role

Noma Security is building a security platform that helps organizations adopt AI and agents at scale, offering visibility and protection across the AI lifecycle. It is looking for an Account Development Representative to drive pipeline generation across Asia Pacific and Japan, prospecting into senior security, AI and data leaders at Global 2000 companies and high-growth enterprises. The role works closely with Regional Sales Directors, channel partners and marketing.

Key responsibilities

• Partner with Regional Sales Directors to set APJ market priorities, target accounts and key personas.
• Generate qualified pipeline through calls, email, LinkedIn and personalized outreach to senior leaders.
• Run discovery and qualification to understand prospects' AI initiatives, security gaps and urgency.
• Tailor outreach to each market's language, business practices and buyers, using account intelligence and AI adoption signals.
• Coordinate with channel leadership, partners and marketing on joint prospecting, account mapping, campaigns and event follow-up.
• Hand off qualified opportunities to Regional Sales Directors with clear discovery notes and stakeholder context, and keep Salesforce accurate.
• Meet or exceed targets for qualified meetings, opportunities created and pipeline generated.
• Help onboard future APJ ADRs and build repeatable regional playbooks.

Required profile

• 1-3 years of SDR, BDR or ADR experience in B2B SaaS.
• Professional fluency in English; Japanese, Mandarin or Korean is highly valued.
• Experience prospecting into enterprise accounts and engaging VP and C-suite stakeholders, ideally across multiple APJ markets.
• Proven track record of meeting or exceeding pipeline, opportunity or qualified-meeting targets.
• Familiarity with AI/ML concepts and enterprise AI adoption; a background in cybersecurity or cloud security sales is a strong plus.
• Bonus: experience opening APJ markets with channel partners, or onboarding and mentoring teammates.

Required skills

• Proficiency in Salesforce and prospecting tools such as Outreach, Salesloft, Common Room, Clay or Apollo.
• Data-driven approach and comfort in a fast-paced, early-stage environment.

What we offer

• Home office setup reimbursement.
• A warm, supportive, people-first company culture.
• A global work environment with teams in Tel Aviv, the US, the Netherlands and London.
• Equity options.