CRM & Consumer Data Manager – Southeast Asia & APAC

About the role

Clarins is looking for a CRM & Consumer Data Manager to lead its CRM strategy across Southeast Asia and APAC distributor markets. You will use consumer data to create personalized, omnichannel experiences that boost engagement, retention, and lifetime value.

Key responsibilities

• Develop and execute CRM strategies for acquisition, retention and reactivation across multiple markets.
• Design end‑to‑end customer journeys and lifecycle programs aligned with brand and commercial priorities.
• Analyse customer data and campaign performance, track KPIs and provide actionable insights.
• Plan, launch and optimise CRM campaigns for product launches and key brand moments, managing agencies and A/B testing.
• Support regional initiatives such as segmentation, loyalty programmes and data integration projects.
• Maintain data accuracy, governance and compliance with regulations (e.g., PDPA).

Required profile

• 5+ years of experience in CRM, marketing or consumer data analytics, preferably in beauty, retail or FMCG.
• Strong communication skills and ability to translate data into business insights.
• Collaborative mindset with experience working across multiple teams and markets.

Required skills

• Proficiency with CRM and marketing automation tools (e.g., Adobe Campaign or similar).
• Advanced Excel skills.
• Experience with BI tools such as Power BI or Tableau.
• Knowledge of segmentation, personalization and customer journey mapping.

What we offer

• Over 72 years of expertise in beauty and spa with Clarins and myBlend brands.
• Unique products and innovative services.
• Commitment to social and environmental responsibility.