Digital & Direct Marketing Campaign Manager

About the role

AIG is seeking a Digital & Direct Marketing Campaign Manager to lead data‑driven, consumer‑focused campaigns that connect customers with our insurance solutions. You will own the full campaign lifecycle, from concept through post‑purchase engagement, helping the business achieve sustainable, profitable growth.

Key responsibilities

• Develop deep knowledge of AIG products, value propositions and target segments to craft compelling marketing messages.
• Take end‑to‑end ownership of campaigns, including approval documentation, set‑up, launch, performance monitoring and post‑sale engagement.
• Optimize campaign profitability by tracking performance metrics and adjusting spend to maximize returns.
• Ensure accurate tracking, reporting and budget management, including timely invoice submission.
• Identify customer protection gaps through data analysis and translate insights into actionable opportunities.
• Monitor market trends and competitive landscape to inform strategy and positioning.
• Collaborate with internal teams and external agencies to execute campaigns compliantly and effectively.

Required profile

• Results‑driven with strong numerical acumen and attention to detail.
• Curious, open‑minded and willing to continuously test and refine marketing strategies.
• Highly analytical, structured and able to evaluate performance, identify gaps and improve processes.
• Experience in performance marketing or direct‑to‑consumer roles.
• Ability to thrive in a fast‑paced environment, prioritize tasks and manage multiple campaigns simultaneously.

Required skills

• Data‑driven campaign management.
• Performance marketing techniques.
• Budget and ROI analysis.
• Collaboration with advertising and media agencies.