Digital Marketing & Social Media Manager

About the role

We are looking for a Digital Marketing & Social Media Manager to own all digital touchpoints across the funnel – from awareness to conversion – for MetaComp’s fintech and Web3 solutions. You will drive content, distribution and performance across social platforms, newsletters and emerging AI‑driven discovery channels.

Key responsibilities

• Manage end‑to‑end digital presence on social media, website and newsletters, planning and executing content calendars for LinkedIn, X, Telegram and other channels.
• Develop engaging content for institutional, fintech and Web3 audiences and run campaigns aligned with product launches and go‑to‑market initiatives.
• Own newsletter strategy, segmentation and deployment, optimizing open rates, click‑through and conversion metrics.
• Implement SEO strategies and deploy GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to improve AI discoverability on platforms such as ChatGPT.
• Track key performance indicators across all digital channels and use data‑driven insights to optimise campaigns.

Required profile

• 4–7 years of experience in digital marketing, social media or growth roles.
• Strong understanding of SEO and emerging AI‑driven discovery (AEO/GEO).
• Background in fintech, payments, FMCG or Web3 is preferred.

Required skills

• HubSpot
• Google Analytics
• SEO