Director, Cardiac Market Development, Asia

About the role

The Director, Cardiac Market Development, Asia is an individual contributor role based in Singapore that supports the Cardiac Sales Directors in China, India, Japan, Korea and Taiwan. It translates global cardiac procedure and product strategies into market-ready plans, programs and tools, and acts as the Asia-based implementation partner to the Vice President, Global Cardiac, bringing global programs, training and KOL development initiatives to life across markets with different needs.

Key responsibilities

• Help develop and execute cardiac procedure strategies and turn global portfolio, product launch and lifecycle strategies into roadmaps and activation plans
• Coordinate with sales, clinical, capital, key accounts, training, marketing, market access and regulatory functions, and give structured feedback to global teams on Asia requirements and evidence gaps
• Localize marketing programs, messaging, content and field tools while meeting brand, clinical, regulatory and legal requirements
• Build integrated market development plans covering segmentation, account activation, peer education, society engagement and digital channels, and enable sustainable programs with surgeons, care teams, hospital leaders and KOLs
• Support the operating rhythm of market development, including annual planning, quarterly business reviews, performance reporting, budget planning and forecasting
• Define metrics, create dashboards and decision forums, and track initiative portfolios, risks and dependencies
• Design scalable processes, standards and quality controls, clarify handoffs between Global, Regional and local teams, and run disciplined experiments
• Act as the Asia-based point of contact for the VP, Global Cardiac on global programs, training curricula and KOL development, and partner with Market and Regional teams across the five countries

Required profile

• Bachelor's degree in business, marketing, life sciences, healthcare or a related field; advanced degree preferred
• 8+ years of progressive experience in medical devices, healthcare or another complex regulated industry, in sales, marketing, market development or commercial operations
• Experience translating global strategies into market-specific commercial plans, and with procedure development, product launches, customer segmentation and integrated marketing
• Strong business and financial acumen, including budget tracking, forecasting and performance management
• Ability to lead through influence across countries, functions and levels in a complex matrix
• Executive-level communication and presentation skills
• Cardiac surgery, cardiovascular or robotic-assisted surgery experience strongly preferred
• Experience with global training curricula, surgeon proctoring or KOL development strongly preferred