Director, Lifecycle Marketing - Telecommunications

About the role

A leading telecommunications and digital technology provider in Asia, which serves millions of consumers and businesses through connectivity, digital, cloud, cybersecurity and technology solutions, is looking for a Director of Lifecycle Marketing in Singapore. The role leads customer engagement, retention and revenue growth, drives AI-powered marketing innovation and oversees a high-performing team. The salary is listed as SG$12,000 to SG$15,000 per month.

Key responsibilities

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting and upselling.
• Develop targeted engagement programs to improve churn performance, increase customer value and strengthen loyalty.
• Drive adoption of AI-powered marketing capabilities such as personalization, segmentation, predictive modelling and automated decision-making.
• Partner with analytics, product, sales and marketing teams to build campaigns based on behavioral and propensity insights.
• Monitor market trends, competition, customer needs and emerging technologies to inform strategy.
• Oversee campaign planning, segmentation, performance measurement and continuous optimization.
• Build, coach and lead a high-performing team and foster a culture of innovation, collaboration and accountability.

Required profile

• Bachelor's degree in Business, Marketing, Finance, Accountancy or a related discipline; MBA advantageous.
• 8+ years of experience in customer lifecycle marketing, retention, CRM, loyalty, customer analytics or related commercial functions.
• Proven track record leading large-scale retention, recontracting and revenue growth initiatives.
• Demonstrated people leadership experience, including team development, coaching, workforce planning and talent management.

Required skills

• Customer journey design, loyalty programs, digital marketing, marketing automation and omnichannel engagement.
• Familiarity with AI-enabled marketing, predictive analytics, personalization and customer segmentation.
• Strong stakeholder management, influencing cross-functional teams and senior leadership.
• Analytical, presentation, strategic planning and budget management capabilities.

What we offer

• Exposure to enterprise-wide strategic initiatives in a digitally transforming organization.
• Ongoing leadership development programs.
• Access to marketing technologies and analytics capabilities.
• Comprehensive health and wellness benefits and internal mobility opportunities.