Director of Regional Marketing (APAC)

About the role

Wise is a global fintech company focused on international money transfers and cross-border payments. Its Regional Marketing team drives Wise's message across international markets with tailored, data-driven strategies, working closely with central teams in media, creative, PR and Product. As Director of Regional Marketing (APAC), you will lead the regional marketing strategy for Asia and the Pacific, manage a team of Regional Marketing Leads and report directly to the CMO in London.

Key responsibilities

• Define and oversee the regional marketing strategy across APAC (Japan, Singapore, China, Philippines, Malaysia, India, Australia), keeping it locally relevant and aligned with global goals.
• Hire, manage and support Regional Marketing Leads, and build a team that activates new channels, tests and activations with strong measurement.
• Create a local strategy for each market, including audience and segment identification, messaging, positioning, funnel diagnosis and full-funnel plans.
• Develop a regional growth playbook based on insights, best practices and experiments, in line with local compliance and regulations.
• Own and optimise regional marketing budgets and act as the bridge between central teams and regional needs.
• Work with Product teams and advocate for regional needs within the wider marketing organisation.
• Cultivate relationships with local agencies and partners, and gather customer insight through direct feedback and the Insights and Research teams.
• Onboarding project: develop and deliver regional strategy for Australia, including new campaigns and creatives.

Required profile

• Extensive experience in growth or marketing roles, including leadership of regional teams across several regions.
• Strong experience setting and owning regional marketing strategy, ideally in fintech or tech.
• Proven ability to manage teams and drive alignment across cross-functional stakeholders.
• Comfortable in a fast-paced, decentralised organisation and able to balance strategy with hands-on execution.

Required skills

• Deep understanding of performance marketing, brand marketing and local market dynamics.
• Ability to turn complex technical products and data into simple customer propositions.
• Data-driven mindset: analysing market performance and turning insights into actionable plans.
• Strong stakeholder management and leadership through ambiguity.