E-Commerce Executive

About the role

Sony Electronics Singapore is seeking a commercially minded E-Commerce Executive to drive sales and profitability across its four online channels: Sony Store Online (SSO), Shopee, Lazada and TikTok Shop. The role owns channel performance, platform content and marketing, and campaign pricing execution, working closely with Product Managers, Operations and the Customer Marketing (CMK) team.

Key responsibilities

• Own sales targets for each channel, track performance against monthly and campaign targets, and monitor channel P&L including commissions, fees, vouchers, logistics and ad spend
• Analyse performance drivers (traffic, conversion, pricing, assortment, competition) and recommend where to grow, hold or pull back
• Prepare channel performance reports and post-campaign reviews
• Manage product listings, content and storefronts with Operations, keeping them accurate, consistent and compliant
• Drive qualified traffic to SSO and marketplace stores with Digital Marketing, and run customer-centric campaigns on SSO, including seasonal campaigns, gamification and new customer acquisition
• Plan marketing calendars around mega sales (9.9, 11.11, 12.12), product launches and Sony campaigns, and manage vouchers, flash deals, bundles, sponsored ads and livestream or affiliate activity
• Manage marketplace partner relationships (KAMs) and partner with CMK to grow product registration from marketplace buyers into My Sony Rewards
• Align campaign prices with Product Managers, flag pricing conflicts and margin risks, and validate live prices and listings

Required profile

• Bachelor's degree in Marketing, Business, Digital Commerce or a related discipline
• 3+ years of hands-on e-commerce experience managing brand stores on Shopee, Lazada and/or TikTok Shop
• Track record of growing marketplace sales while managing margin, platform fees and promotional costs
• Experience with a brand-owned web store (e.g. Shopify) is a strong advantage
• Preferred: consumer electronics, retail, FMCG or other brand-led DTC environment

Required skills

• Advanced Excel; Power BI or similar is a plus
• Solid understanding of marketplace mechanics and e-commerce metrics (traffic, CVR, AOV, ROAS)
• Familiarity with DTC, CRM and loyalty levers

What we offer

• Flexible work arrangement
• Medical benefits including physical health screenings and term life insurance
• AWS and variable bonus
• Special staff purchase rates and flexible benefits
• One day of corporate social responsibility time off per year
• Milestone gifts, wellness activities and curated training programmes