Facebook Marketing Executive

About the role

Nanyang International School is looking for a creative, proactive and results-driven Facebook Marketing Executive to manage Facebook and Instagram advertising campaigns, generate qualified student enquiries and support student recruitment. The role focuses on digital advertising, lead generation, campaign optimisation and conversion tracking, working closely with the marketing and student recruitment teams.

Key responsibilities

• Plan, execute and optimise Facebook and Instagram advertising campaigns to generate qualified student enquiries.
• Manage advertising budgets, audience targeting, campaign testing and performance optimisation.
• Develop advertising content, including copywriting, images, videos and promotional materials.
• Monitor KPIs such as cost per lead, lead quality, engagement and conversion rates.
• Coordinate with the student recruitment team to track enquiries, parent appointments and enrolments.
• Conduct market research and competitor analysis to find marketing opportunities.
• Manage the social media accounts, including responding to comments, messages and enquiries.
• Collaborate with the marketing team on consistent branding and messaging.
• Prepare weekly campaign performance reports and propose new advertising strategies.