Field Marketing Specialist, Asia

About the role

Relativity, a legal data intelligence company behind the RelativityOne AI cloud platform, is expanding its Singapore team and on-the-ground presence in Asia. As Marketing Specialist, Field Marketing, you will support the planning and execution of integrated marketing campaigns across Singapore, Hong Kong, India and South Korea, with a focus on demand generation and event marketing. The role is hands-on and operational, partnering with the APAC marketing team and sales organisation, and working with Australia and US colleagues to keep brand and message consistent across the region.

Key responsibilities

• Execute integrated demand generation campaigns, including digital and event-driven tactics
• Plan and deliver field and virtual events (trade shows, customer events, webinars), covering logistics, vendor coordination and on-site or virtual execution
• Collaborate with Sales to align campaigns and events to target accounts, pipeline goals and customer segments
• Manage campaign and event timelines, budgets and project plans so they stay on time and on budget
• Build and run multi-channel campaigns using tools such as Salesforce, Marketo and Asana
• Track and report campaign and event performance (engagement, pipeline contribution, ROI) and recommend data-driven improvements
• Support the delivery of RelFest Sydney and Asia events, including operational support, audience acquisition and registrations

Required profile

• Bachelor's degree in Marketing, Business or a related field, or equivalent practical experience
• 3+ years of experience executing integrated marketing campaigns across multiple channels (digital, email, events)
• Event planning experience, including logistics and vendor coordination
• Strong project management skills and ability to handle multiple priorities in a fast-paced environment
• Ability to analyse campaign performance and collaborate across functions, especially with Sales and Marketing

Required skills

• Marketing automation and CRM platforms (e.g. Marketo, Salesforce)
• Account-based marketing or field marketing program experience preferred
• Familiarity with the legal technology sector is an advantage