Field Marketing Lead, ASEAN

About the role

Salesforce is seeking a high-energy, detail-oriented and strategic Field Marketing Lead to join its Singapore-based marketing team. Singapore is a key growth engine for Salesforce in Southeast Asia, and this role acts as the hands-on bridge between regional marketing strategy and local sales organisations, supporting pipeline creation, brand awareness and customer success. The person will work with senior marketing leadership, cross-functional teams and external partners to design and run demand generation programmes.

Key responsibilities

• Act as the main resource for Public Sector marketing, supporting events such as the Public Sector Summit, gov-tech roundtables and agency engagements, including speaker logistics, venue setup, stakeholder briefings and on-site operations.
• Plan, manage and deliver high-touch field marketing activities such as roundtables, trade shows and support of Salesforce strategic events.
• Own the full event lifecycle: venue scouting, onsite execution, registration and post-event lead routing.
• Partner with Marketing Operations and Sales Development teams on lead handoffs, tracking and follow-up.
• Source, negotiate with and manage local agencies and vendors, and build relationships with industry associations and explore sponsorship opportunities.
• Monitor KPIs and work with the team on stop-gap plans, and drive structured alignment with South Asia leadership, cloud business units and global marketing teams.

Required profile

• 8+ years of hands-on experience in B2B field marketing, event management or demand generation, ideally in a technology or B2B SaaS environment.
• 5 years of experience running scaled events including trade shows.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Proven track record of managing multiple concurrent projects and tight deadlines with strong organisation and attention to detail.
• English is a plus.