Partner Marketing Senior Executive APAC

About the role

Tsys is looking for a Partnerships Marketing Senior Executive, APAC, to join its Marketing team. This regional role covers Australia/New Zealand, Greater China, Korea, Southeast Asia, India and Japan, and acts as the central marketing resource for the APAC Partnerships team. It works with partners, sales, business development, product, field marketing and corporate marketing teams to drive pipeline growth, partner engagement, market awareness and revenue.

Key responsibilities

• Develop and execute APAC partner marketing strategies aligned with business objectives.
• Build annual and quarterly marketing plans with strategic partners to drive pipeline, customer acquisition and revenue growth.
• Plan and deliver joint marketing campaigns with technology partners, payment providers, system integrators, platforms, ISVs, agencies and referral partners.
• Manage webinars, events, content marketing, thought leadership, digital campaigns, demand generation programs and customer success stories.
• Lead partner participation in regional conferences, roadshows, customer forums and sponsorship activities.
• Create partner enablement assets such as onboarding materials, playbooks, campaign toolkits, case studies, solution briefs and value proposition decks.
• Serve as the key marketing liaison between Partnerships, Sales, Product, Commercial, Corporate Marketing, Field Marketing and country teams.
• Manage partner marketing budgets and Marketing Development Funds (MDF) to maximise ROI.
• Define KPIs and report on pipeline, leads, opportunities, partner engagement, event performance and revenue contribution.
• Build scalable partner marketing frameworks and programs replicable across APAC markets.

Required profile

• 3-5 years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing or ecosystem marketing.
• Native Japanese and business-level English.
• Experience supporting marketing initiatives across multiple APAC markets.
• Strong understanding of technology, fintech, payments, SaaS or enterprise software.
• Proven track record of regional marketing programs with measurable results.
• Experience managing relationships with external partners and senior stakeholders.

Preferred

• Experience in payments, fintech, e-commerce, commerce platforms, software or financial services.
• Experience with global technology partners and strategic alliances.
• Familiarity with partner ecosystems (platforms, ISVs, PSPs, system integrators, agencies).
• Experience managing marketing budgets and MDF.