General Manager, Sales - Asia I Water Technology

About the role

A recruiter representing an established company specialising in premium drinking water dispensing and filtration solutions is recruiting a General Manager, Sales based in Singapore. The role leads the regional sales and business development strategy across Southeast Asia, North Asia and South Asia, with responsibility for revenue growth, market expansion and overall commercial performance, working closely with HQ-based commercial, technical, specification and marketing teams.

Key responsibilities

• Lead the regional sales and business development strategy across Asia, driving revenue growth and market expansion.
• Develop and execute annual and long-term sales plans, forecasts, budgets and growth strategies.
• Drive new business through key accounts, distributors, channel partners, specification sales and industry networks.
• Build strong relationships with distributors, dealers, architects, developers, consultants, contractors and corporate customers.
• Identify new markets, customers and commercial opportunities to strengthen the company's regional presence.
• Partner with HQ teams on opportunities, tenders, proposals and project execution.
• Lead and develop the regional commercial organisation and take full commercial and P&L responsibility for the regional business.

Required profile

• Minimum 15 years of progressive B2B or industrial sales experience, including senior regional leadership roles.
• Proven track record of driving regional commercial growth across Asia, ideally including Southeast Asia.
• Experience managing channel and distributor networks, combined with specification and project sales expertise.
• Relevant experience in water filtration, plumbing, premium building products or related industrial technology.
• Commercially astute, with P&L responsibility, strategic thinking and a proven ability to turn market opportunities into revenue.
• Self-driven, ambitious and accountable leadership style, with excellent stakeholder management and communication skills.
• Cultural fit with an entrepreneurial, customer-focused organisation and willingness to travel extensively across Asia.