Growth Marketing Specialist – Field & Demand Generation

About the role

We are seeking a strategic, execution‑focused Growth Marketing Specialist to own field marketing, demand generation, and partnership initiatives targeting AI‑native companies, SMBs, and AI founders. You will plan and run high‑impact in‑person and virtual events, manage end‑to‑end lead pipelines, and collaborate closely with Sales, Product, and Engineering to drive measurable pipeline growth.

Key responsibilities

• Plan, execute, and optimise field marketing events, meetups, roundtables, and conferences for AI founders and SMB decision‑makers, handling venue logistics, speaker sourcing, attendee outreach, budgeting and on‑site delivery.
• Identify, negotiate and manage event sponsorships, third‑party partnerships and co‑marketing initiatives; track ROI and develop repeatable co‑event playbooks.
• Design and run demand‑generation campaigns through webinars, virtual summits, workshops and hybrid events, creating event themes, agendas and post‑event nurture streams aligned to the buyer journey.
• Collaborate with Sales, Product and Engineering to align messaging, gather technical insights and ensure GTM consistency across all event content.
• Capture, track, score and nurture event‑sourced leads using CRM and marketing‑automation platforms; partner with Sales for seamless handoff and report on event ROI, CAC and pipeline influence.

Required profile

• 3–5+ years of experience in growth marketing, field marketing, demand generation or B2B event marketing, preferably in SaaS/AI/tech.
• Proven track record of planning and executing high‑performing in‑person and virtual events that generate qualified leads and pipeline.
• Strong ability to collaborate cross‑functionally with Sales, Product and Engineering in fast‑paced, technical environments.
• Experience managing marketing collateral, digital asset libraries, sponsorships and partnership programmes.

Required skills

• Proficiency with CRM platforms
• Experience using marketing‑automation platforms for lead tracking, scoring and attribution