Head of Organic Marketing

About the role

MoneySmart, Southeast Asia’s leading personal finance platform, is transitioning from a comparison site to a personalised financial companion. We need a senior, hands‑on leader to own and scale our organic acquisition strategy across Singapore and Hong Kong, turning SEO and AI‑driven search into a core revenue engine.

Key responsibilities

• Define and execute the regional organic marketing strategy with commercial accountability for user growth and revenue.
• Lead end‑to‑end SEO for Singapore and provide strategic oversight for Hong Kong, including technical optimisation, content briefing and performance measurement.
• Integrate SEO, content, organic social signals, referral loops and on‑site mechanics into a unified acquisition system.
• Build MoneySmart’s authority on AI‑mediated search surfaces (generative and answer engine optimisation) and ensure consistent citation and recommendation.
• Coach and develop the Singapore organic team while influencing standards and priorities across both markets.
• Collaborate closely with the Head of Content & Social to align organic acquisition with content strategy.

Required profile

• Senior marketing professional with a proven track record of driving organic growth in a digital‑first environment.
• Deep understanding of the evolving AI‑driven search landscape and experience applying AI tools at scale.
• Commercial mindset with ability to link organic performance to revenue outcomes.
• Strong leadership and player‑coach capabilities, able to manage a team and influence regional stakeholders.

Required skills

• SEO (technical, on‑page, off‑page)
• AI‑driven search optimisation (generative engine, answer engine)
• Content strategy and briefing
• Organic social and referral loop management