Key Account Manager - Modern Trade, Singapore

About the role

A commercially driven, proactive and results-oriented Key Account Manager is sought to grow the Modern Trade business in Singapore. The role suits a hands-on professional who can manage accounts and make commercial decisions independently, works well in a fast-paced environment, and communicates clearly with senior management.

Key responsibilities

• Manage and grow key Modern Trade accounts, including major supermarkets, retailers and distributors in Singapore.
• Lead buyer negotiations on pricing, trading terms, Joint Business Planning (JBP), product listings and promotions.
• Develop and execute account strategies to meet sales, revenue and profitability targets.
• Develop new distribution channels, expand existing accounts and lead new product launches.
• Analyse market trends, competitive intelligence and sales performance to spot opportunities.
• Make independent commercial decisions to resolve operational and commercial issues.
• Prepare and present business cases, sales reports and growth plans to senior management.
• Work with cross-functional teams and guide sales and merchandising execution at store level.

Required profile

• Bachelor's degree in Business, Marketing or a related field.
• Minimum 5 years of sales or key account management experience, preferably in FMCG, household care, personal care or consumer products.
• Preferred: prior experience developing new channels or launching new brands in Singapore.
• Preferred: proven track record managing accounts such as FairPrice, DFI, Sheng Siong, Watsons or Guardian.

Required skills

• Strong commercial negotiation, business development and strategic account management skills.
• Commercial acumen, analytical thinking and problem solving.
• Agility and adaptability to a fast-paced environment.
• Proficiency in Microsoft Excel and PowerPoint.