Lead Generation Specialist

About the role

Broadridge's Lead Generation Specialist joins the LeadGen team within its Global Sales, Marketing and Solutions Organization, reporting to the Head of International Lead Generation. The role identifies potential customers, generates new business opportunities and manages leads through the sales pipeline, working closely with the sales and marketing team to meet sales goals.

Key responsibilities

• Match Broadridge products and services to client pain points, using knowledge and proof points to show how solutions meet customer needs
• Nurture warm prospects and find new sales opportunities, building long-term, trusting relationships to qualify leads
• Collaborate with sales and marketing to develop strategies for reaching sales targets
• Maintain a pipeline of interested prospects and engage sales executives on next steps
• Identify best practices to refine the company's lead-generation playbook
• Use Salesforce, cold calls and email to generate new sales opportunities
• Schedule appointments for sales representatives to meet prospective customers
• Track progress toward sales goals and report regularly on sales activities and results to management
• Stay up to date on market trends, competition and industry developments, attend networking events and trade shows, and use CRM software to manage leads and sales activities

Required profile

• Minimum of 3-4 years of experience
• Bachelor's degree
• Multi-lingual preferred; Mandarin and Cantonese are an advantage
• Experience in client services or a sales support role is a plus
• Strong verbal and written communication, active listening, persuasion and resilience in the face of rejection

Required skills

• Proficiency with Salesforce or other CRM software
• Cold calling and email outreach