Manager / Senior Manager, Digital and Media (Integrated Performance Marketing)

About the role

As part of STB's Digital and Media team, you will play an instrumental role in driving STB's global paid media strategy across 15-20 international markets, reaching the right target segments through the right channels. You will also support other Marketing Group units in developing activation strategies with appointed agencies, integrating them with owned media channels, audience data, experimentation and measurement.

Key responsibilities

• Develop paid media strategy aligned with business and marketing objectives, including an integrated search strategy combining paid search with SEO and AI search visibility
• Plan media budget allocations across markets and channels
• Manage and optimize paid media performance across social, programmatic, search, video and publishers with the media agency, and monitor performance to refine targeting, channels and budgets
• Develop activation strategies with agencies for key campaigns, ensuring synergy with always-on media plans
• Build a test-and-learn agenda that scales learnings from one-off experiments to always-on, and explores new channels and formats
• Connect paid media to business outcomes and set up tracking and measurement infrastructure
• Shape the marketing data strategy, including martech enhancements, GenAI use for audience insights and Conversion-API (CAPI) infrastructure

Required profile

• At least 5 years of experience in paid media management, setting up, running and optimizing digital campaigns across paid digital and social platforms
• Experience managing media across multiple global markets
• Ability to run test-and-learn agendas with clear objectives and strong analytical skills
• Excellent collaborator who can work across teams and manage multiple workstreams

Required skills

• Paid media management and optimization
• Familiarity with SEO and AI Search / Generative Engine Optimization
• Experience with paid and owned media integration is advantageous
• Experience developing or executing a data strategy and familiarity with Conversion-API is a plus

Shortlisted candidates will be contacted within 2 weeks of the closing date; only shortlisted candidates will be notified.