Marketing Executive – MVNO

About the role

The Marketing Executive will lead GA‑driven marketing initiatives for CMLink, aiming to boost brand awareness, acquire new customers and increase footfall to service centres. Working closely with media agencies, creative partners, sales teams and channel partners, the role ensures seamless execution across both online and offline touchpoints.

Key responsibilities

• Develop and execute go‑to‑market strategies to drive customer acquisition and brand visibility.
• Collaborate with media and creative agencies to produce content and run omni‑channel campaigns.
• Provide marketing support for sales requests, including creation of POSM materials and deployment for GA initiatives.
• Manage visual‑merchandising requests for channel partners to maintain brand consistency in stores.
• Work with internal stakeholders and HQ to maximise the effectiveness of marketing initiatives.
• Monitor market trends, deliver insights and recommend proactive actions.
• Analyse performance data, prepare reports and present recommendations.
• Coordinate with Chinese KOLs and manage community engagement on platforms such as Facebook, WeChat and Xiaohongshu.

Required profile

• Degree in Marketing, Business, Communication or a related field.
• 2–3 years of relevant marketing or communications experience, preferably in the telecommunications sector.
• Ability to work independently, multitask and thrive under pressure in a fast‑paced environment.
• Strong stakeholder management, influencing and collaboration skills.
• Creative thinker with a focus on innovative engagement activities.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent attention to detail and organisational abilities.
• Fluent spoken and written English and Chinese.
• Familiarity with Chinese social platforms (WeChat, Xiaohongshu) and KOL collaboration is a plus.

Required skills