Marketing Executive – Travel Retail (Drunk Elephant & Fragrances)

About the role

The Marketing Executive will support the growth of Drunk Elephant and fragrance brands within Shiseido Travel Retail across the Asia‑Pacific market. You will work closely with commercial, visual merchandising and digital teams to roll‑out trade initiatives, monitor performance and ensure smooth execution of brand launches.

Key responsibilities

• Plan and execute trade activations, in‑store animations and digital campaigns in line with brand guidelines.
• Coordinate end‑to‑end roll‑out of in‑store animations, liaising with internal and external partners.
• Provide creative briefs to the Digital Marketing team for e‑retailer initiatives such as social media posts and homepage banners.
• Maintain marketing calendars, assortment files and prepare seasonal marketing books for retailer presentations.
• Track POSM usage, forecast gift‑with‑purchase and sample requirements, and support monthly business monitoring and reporting.
• Analyse sell‑in/sell‑out data, launch performance and competitor activity to generate actionable insights.
• Handle administrative tasks including master data maintenance, product sample ordering and purchase requisitions.

Required profile

• University degree, preferably in Marketing or Business.
• 1–3 years of relevant marketing or trade support experience, ideally within travel retail or beauty sectors.

Required skills