Marketing Lead (Singapore / Malaysia / Philippines / Indonesia)

About the role

Eco-Business is looking for an experienced marketing professional to join its team as Marketing Lead. The role owns the full marketing function, driving audience growth, lead generation, brand equity and revenue across the business lines. It is open to candidates based in Singapore, Malaysia, the Philippines or Indonesia, and acts as the regional marketing anchor for the company's expanding ASEAN and Asia footprint, working closely with the Singapore-based CEO and editorial leadership.

Key responsibilities

• Develop and run an integrated marketing strategy across web, email, social and events channels, strengthening the brand as Asia Pacific's authoritative sustainable development intelligence platform and growing readership and subscribers through SEO, content distribution and partnerships.
• Lead demand generation for the B2B annual subscription product (EB Enterprise) and design and manage the full B2B funnel, working with sales and editorial teams.
• Support commercial goals for flagship events through event marketing, delegate acquisition and sponsor visibility campaigns, and grow EB Circle membership while reducing churn.
• Own and optimise HubSpot CRM, including contact management, workflow automation, lead scoring, pipeline reporting and integration with sales, and build marketing dashboards tracking CAC, MQLs, conversion rates and campaign ROI.
• Manage email marketing in HubSpot (segmentation, A/B testing, lifecycle campaigns) and optimise analytics and tracking with Google Analytics 4 and Google Tag Manager.
• Partner with editorial to amplify content reach, develop thought leadership assets such as white papers, research briefs and webinars, and manage social media on LinkedIn, X/Twitter and Instagram with a focus on Asia.
• Lead marketing for the events portfolio, including delegate communications, sponsorship collateral, digital promotion and co-marketing frameworks with partners and sponsors.

Required profile

• 5+ years of B2B marketing experience, with at least 3 years in a senior function.
• Demonstrated success in demand generation and pipeline marketing for subscription, SaaS or professional services products.
• Experience marketing to B2B audiences in corporate sustainability, finance or professional services is a strong advantage.
• Proven track record of growing online audiences and communities in media, publishing or events, and experience in or marketing to Asian markets.
• Bachelor's degree in Marketing, Communications, Business or a related field; advanced degree is an advantage.

Required skills

• HubSpot CRM, including automation workflows, deal pipelines, lead scoring, reporting dashboards and email marketing (HubSpot certification required).
• Google Analytics 4 and Google Tag Manager.
• Digital marketing: SEO/SEM, paid social, email marketing, content distribution and performance analytics.
• HubSpot Marketing Hub certification required; additional CRM or marketing automation certifications are a plus.