Marketing Manager

About the role

Fresher365 Group is seeking a Marketing Manager to lead branding, digital performance and partnership initiatives for its portfolio of niche food brands. You will own the end‑to‑end online marketing strategy, drive e‑commerce growth and build strategic collaborations that expand our reach.

Key responsibilities

• Branding: develop brand DNA, ensure consistent positioning across all channels, collaborate with creative teams on content and campaigns, and monitor market and competitor trends.
• Digital marketing: manage e‑commerce performance, plan and optimise Google, Meta, SEO and CRM campaigns, track ROAS, CAC, traffic and conversion, and improve website conversion and customer journey.
• Sales growth: drive online sales, increase customer acquisition, repeat purchase and average order value, launch promotions and adjust strategies based on performance data.
• Partnerships: identify and manage strategic collaborations with corporates, KOLs, gyms, wellness and lifestyle brands, oversee affiliate, referral and social‑selling programmes, and evaluate partnership impact.

Required profile

• Experience in a fast‑paced SME environment.
• Proven track record in e‑commerce and digital marketing.
• Strong knowledge of Meta and Google advertising platforms.
• Demonstrated ability to drive online sales growth.
• Familiarity with social selling or live commerce.
• Analytical, data‑driven mindset with hands‑on attitude.
• Background in health, fitness, wellness, food or subscription businesses.

Required skills

• Meta Ads
• Google Ads
• SEO
• CRM platforms
• E‑commerce platforms
• Data analysis
• Google Analytics
• Digital campaign management