Marketing Manager – Singapore

About the role

The Marketing Manager will develop, implement and track strategic marketing programmes across multiple channels to build brand awareness, generate leads and meet commercial objectives.

Key responsibilities

• Plan, execute and optimise integrated marketing campaigns (digital, social, email, content, paid media) from concept to completion.
• Manage and optimise the marketing budget, allocating resources effectively across channels to maximise ROI.
• Track, analyse and report on key performance indicators for all campaigns, providing actionable insights for continuous improvement.
• Collaborate with Sales, Product and Content teams to ensure marketing materials and messaging are accurate, compelling and aligned with product roadmaps.
• Ensure all marketing materials adhere to brand guidelines and maintain a consistent voice across customer touchpoints.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 3‑5 years of experience in a marketing role with proven experience managing comprehensive campaigns.
• Strong analytical skills and experience with web analytics tools.

Required skills

• Marketing automation platforms (e.g., HubSpot, Marketo).
• CRM software (e.g., Salesforce).
• Web analytics tools (e.g., Google Analytics).