Performance Manager - Paid Media, SEA

About the role

Dentsu's IProspect is looking for a Performance Manager to lead paid media planning, activation oversight, optimisation and client management across Southeast Asian markets for a leading jewellery brand. Working from a regional hub, the role coordinates with local market teams, platform partners and cross-functional specialists to drive growth through full-funnel media strategies. Priority is given to candidates available to start immediately.

Key responsibilities

• Develop full-funnel paid media strategies aligned to brand and commercial objectives, covering Search, Social, Video, Programmatic and OOH, and build quarterly and campaign-level recommendations.
• Oversee campaign activation and optimisation, guide specialists on structure, audience segmentation and bidding, and monitor performance against KPIs.
• Lead weekly, monthly and campaign reporting across SEA markets, analyse trends and present clear insights to clients and stakeholders.
• Serve as day-to-day client lead, manage expectations, support annual planning, budget discussions and forecasting, and build relationships with regional and local stakeholders.
• Coordinate with local agency teams, establish best practices and governance, and mentor executives and specialists while supporting onboarding and training.

Required profile

• 5 years of paid media experience within an agency environment.
• Experience managing multi-market or regional accounts, and both brand and performance objectives.
• Proven commercial results for retail, ecommerce, luxury or lifestyle brands.
• Fashion, beauty or premium retail experience.
• Hub-and-spoke operating model experience and familiarity with Southeast Asian consumer and media landscapes.
• Understanding of incrementality, attribution and measurement frameworks.

Required skills

• Advanced Excel, Google Sheets and reporting platforms.
• Analytics and attribution tools: GA4, Looker Studio, Campaign Manager 360, Accutics (preferred).
• Strong client-facing and presentation skills.