Principal Manager, Corporate Communications & Service Quality

About the role

The Health Sciences Authority (HSA) is looking for a Principal Manager / Senior Manager / Manager to lead its corporate communications and service quality function. The officer develops and implements communication strategies to raise public awareness of HSA's policies, programmes and initiatives, especially in health products regulation, and enhances HSA's profile. The role also covers research and sensing, public education projects, media monitoring and reporting.

Key responsibilities

• Media, issue and crisis management: develop and implement communication and digital/online marketing strategies, handle media and publicity requests, draft and disseminate media releases, analyse media reports and ensure accurate representation of HSA in other agencies' media and social media content.
• Crisis communications: assist with crisis communications and advise senior management on public relations opportunities, reputation management and potential communications risks.
• Research and sensing: gather data, sentiments and behaviours to guide communications strategies.
• Consumer education: work with key stakeholders to create and shape consumer education content and strategies.
• Stakeholder engagement: build and maintain relationships with media representatives, industry partners, government agencies and internal departments.
• Media monitoring: review and share daily media monitoring reports, record news articles in a media repository and compile media figures for analysis.

Required profile

• 4 to 10 years of experience in corporate communications or public relations.
• Self-directed and results-oriented, able to work autonomously with minimal oversight.
• Prior experience in healthcare sector communications and/or government agency environments, or a tertiary degree in mass communications or social media, is advantageous.

Required skills

• Excellent written and verbal communication, with experience crafting media releases and social media content.
• Stakeholder management across all organisational levels, including C-suite executives and external partners.
• Project management and multitasking to deliver high-quality outcomes under tight deadlines.
• Analytical skills for data interpretation and report production.