Product & Content Marketing Specialist / Manager

About the role

Intellect, a global mental health benefits provider serving over 4 million people across 100+ countries, is looking for a product and content marketer to sharpen how it competes and communicates the value of its solutions. The role builds buyer and competitive insight, owns positioning and messaging, leads marketing planning for priority solution launches and creates the content that brings the positioning to life, from sales materials and customer stories to white papers and thought leadership. It is a hands-on individual contributor role, open at Specialist or Manager level depending on experience.

Key responsibilities

• Build buyer and competitive insight and own positioning, differentiation and value propositions across digital products, care services and enterprise solutions
• Lead marketing planning for solution launches and updates, with B2B marketing owning acquisition campaign execution
• Write and edit sales decks, solution materials, case studies and campaign content, and prepare objection-handling resources
• Work with the Clinical team to turn research and clinical expertise into credible evidence for buyers, renewals and expansions
• Manage core website content and CMS updates, improve organic discovery with on-page SEO, and test AI-powered search and answer platforms
• Develop white papers, articles and executive content, maintain an editorial calendar for organic social, and handle announcements and press materials
• Plan and run client programmes such as onboarding, newsletters and education journeys, manage audience segments and email distribution, and provide reusable templates to client success
• Turn business priorities into a focused plan, measure effectiveness against adoption and engagement, and build reusable workflows

Required profile

• Strong product-marketing judgement, with examples of shaping positioning or go-to-market approaches
• Excellent hands-on writing and editing, able to turn complex products into clear, persuasive content
• Commercially minded, understanding how enterprise buyers evaluate solutions
• Independent owner who identifies gaps, proposes priorities and delivers work without being told every step
• Comfortable with website publishing, SEO and emerging AI search opportunities
• Able to execute customer marketing with CRM and email tools
• Confident working with experts and evidence, without needing a clinical background