Product Marketing Manager – Performance Advertising (Travel)

About the role

The Product Marketing Manager will own the go‑to‑market strategy for performance advertising solutions aimed at Travel and Entertainment advertisers. You will translate product capabilities into outcome‑driven narratives that help advertisers achieve bookings, revenue growth and measurable return on ad spend across complex customer journeys.

Key responsibilities

• Define and execute the GTM strategy for Travel‑focused performance advertising products.
• Collaborate with Sales, Product and regional teams to capture advertiser needs and shape closed‑loop solutions.
• Craft positioning, messaging and sales playbooks that link platform features to Travel‑specific performance goals.
• Enable Sales teams through training, objection handling and tailored enablement materials.
• Provide product teams with market insights and advertiser feedback to influence roadmap priorities.
• Lead onboarding and enablement programs for Travel brands launching performance campaigns.
• Monitor adoption, usage and impact metrics to refine GTM tactics.
• Develop regional initiatives and vertical programs that drive incremental growth for Travel advertisers.
• Produce thought‑leadership content and executive‑level storytelling on Travel performance marketing trends.

Required profile

• Minimum 4 + years of product marketing experience, preferably in performance advertising.
• Demonstrated experience working with Travel advertisers or closed‑loop advertising products.
• Strong ability to translate technical product features into clear, business‑focused narratives.
• Proven track record of partnering with cross‑functional teams to launch and scale solutions.
• Excellent communication skills for executive‑level storytelling and sales enablement.

Required skills