Program Manager, Field Marketing (Asia)

About the role

Relativity, a legal data intelligence company behind the RelativityOne AI cloud platform, is expanding its Singapore team and on-the-ground presence in Asia. It is hiring a mid-level, hands-on Program Manager, Field Marketing, based in Singapore and working remotely. The role owns the field marketing strategy and delivery for the Asia region, with a focus on Singapore, Hong Kong, India and South Korea, and drives pipeline toward aggressive revenue targets.

Key responsibilities

• Develop a field marketing strategy aligned to regional business priorities and revenue goals, covering the full customer journey from awareness to pipeline acceleration and retention.
• Plan, manage and deliver integrated marketing programs such as in-person events, executive roundtables, webinars and third-party activations.
• Act as the in-region marketing authority to sales leadership and senior stakeholders, advising on strategy and plans.
• Lead end-to-end program management, including timelines, budgets, vendors and logistics.
• Own the regional presence at events such as RelFest Sydney and flagship Asia events, driving registrations and attendance.
• Manage joint marketing relationships with third-party sponsors and channel partners.
• Localise global marketing initiatives and content for Asia audiences and personas.
• Work with Demand Generation, Product Marketing, Brand and Marketing Operations, and with the global content team.
• Support in-market sales teams with campaign plans, updates and promotional materials.
• Set, track and report campaign metrics and commercial KPIs, and optimise programmes for better ROI.

Required profile

• Bachelor's degree (or equivalent) in marketing or a related field.
• 7+ years of professional marketing experience, with a track record of owning commercial outcomes in a senior field marketing or demand generation role.
• Proven in-market experience in at least one Asia market (Singapore, Hong Kong, India or South Korea).
• Preferred: B2B technology or SaaS marketing experience across more than one Asia market.

Required skills

• Program management and project management
• Marketing automation and CRM platforms (e.g. Marketo, Salesforce)
• Demand generation, events, field marketing and ABM