Regional Assistant Manager, Measurement & Insights

About the role

The GrabAds Measurement team helps regional advertisers and media agencies understand the impact and value of their advertising investments, delivering data-driven insights on campaign effectiveness. The Regional Assistant Manager combines technical measurement expertise with client-facing advisory work, applying knowledge of digital advertising ecosystems and measurement methodologies to design studies, turn findings into recommendations and support the adoption of GrabAds solutions. The role reports to the Head of Regional Measurement & Insights and is an onsite position at Grab's One-North office in Singapore.

Key responsibilities

• Lead end-to-end processes for designing, deploying and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
• Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams.
• Guide conversations with advertisers and agencies, present insights from measurement studies and advise sales teams on study designs.
• Synthesize raw data into clear narratives and build dashboards or reports that influence decisions among senior stakeholders.
• Develop and run measurement plans for key accounts, using first- or third-party solutions to test incrementality.
• Provide data-driven pitches and narratives to support marketing and sales enablement for account teams at regional and country level.
• Analyse campaign-level insights to create thought leadership materials and raise awareness of GrabAds solutions.

Required profile

• 5-10 years of experience in media measurement, advertising analytics or a related discipline within a digital advertiser, media agency, publisher, research agency or technology platform.
• Fluency in English; proficiency in a Southeast Asian language is an advantage.
• Experience presenting technical findings and data-led narratives to senior clients, advertisers, agencies or commercial stakeholders.
• Able to manage multiple measurement projects, coordinate across regional and country teams in a matrix organisation, and engage with AI tools and emerging technologies.

Required skills

• Hands-on experience with marketing mix modelling, attribution analysis, brand-lift studies, experimental design and/or incrementality testing.
• Ability to analyse large, complex datasets and use reporting or visualisation tools to build evidence-based recommendations.

What we offer

• Term life insurance and comprehensive medical insurance.
• GrabFlex benefits package.
• Parental and birthday leave, plus volunteering leave.
• Confidential assistance programme.
• FlexWork arrangements such as differentiated hours.