Regional Brand Manager – Asia Pacific

About the role

The Regional Brand Manager for Shiseido will lead the development and execution of the brand’s strategy across the Asia‑Pacific region. Reporting to the Regional Brand Director, you will collaborate with global brand owners, local market teams and cross‑functional partners to build long‑term brand equity and achieve business targets.

Key responsibilities

• Define and align 360° marketing strategies with local and global stakeholders.
• Lead business performance analysis, identify growth opportunities and optimise ROI using digital and social media insights.
• Develop and execute regional CRM plans that support the customer decision journey.
• Oversee price setting, VMD and assortment planning to ensure compliance with global guidelines.
• Guide local teams on marketing goals, KPIs and best‑practice sharing.
• Validate launch and marketing plans, track sales, A&P spend and forecast accuracy.
• Ensure all communications adhere to brand guidelines and monitor competitor activity.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Minimum 8 years of consumer marketing and retail experience, preferably in beauty/skincare.
• Prior experience managing brands across the Asia‑Pacific region.
• Hands‑on experience planning and executing 360° campaigns and CRM strategies.
• Strong business acumen, analytical and communication skills.
• Proven ability to work collaboratively in cross‑functional teams.

Required skills