Regional Content Specialist – SEO & AI‑Driven Marketing

About the role

We are looking for a proactive Regional Content Specialist to lead AI‑enhanced SEO content initiatives across multiple markets. You will work closely with the Regional SEO team to design, execute, and optimise content workflows that boost visibility in both traditional and AI‑powered search environments.

Key responsibilities

• Manage end‑to‑end SEO content workflows, from ideation and briefing to optimisation and delivery to local teams.
• Review, refine, and optimise SEO‑focused content to match search intent, user needs, and regional priorities.
• Execute AI‑assisted content processes using tools such as ChatGPT, Gemini, Claude, or Perplexity to increase scalability.
• Coordinate with local writers, stakeholders, and cross‑functional teams to ensure timely, high‑quality delivery.
• Support SEO experimentation and scalable content initiatives across markets.
• Maintain content trackers, workflow documentation, and operational records.
• Identify content gaps and optimisation opportunities based on regional direction and business goals.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 2 years of experience in SEO content, digital content, editorial, or content‑marketing roles.
• Strong grasp of SEO fundamentals, including keyword research, search intent, and on‑page optimisation.
• Hands‑on experience with AI content tools (e.g., ChatGPT, Gemini, Claude, Perplexity).
• Familiarity with SEO and analytics platforms such as Google Search Console, Ahrefs, and Google Analytics.
• Excellent execution and organisational skills, capable of handling multiple workflows across markets.
• Collaborative, proactive attitude with the ability to work effectively with local teams and cross‑functional stakeholders.

Required skills

• ChatGPT
• Gemini
• Claude
• Perplexity
• Google Search Console
• Ahrefs
• Google Analytics