Regional Marketing Manager (APAC), Medical Devices

About the role

An established international medical technology company, with over 2,000 employees and an international commercial network, is looking for an experienced medical device marketing professional to lead regional marketing across APAC. The role focuses on expanding market presence and accelerating product adoption, working closely with regional commercial leaders and international teams. It is based in Singapore and is permanent.

Key responsibilities

• Develop and execute regional marketing strategies to strengthen market positioning, drive product adoption and support revenue growth across APAC.
• Identify new business opportunities through market research, competitor analysis and customer insights.
• Lead regional product launches, portfolio marketing initiatives and integrated campaigns, working with international brand and commercial teams.
• Partner with regional sales teams and distributors on market-entry approaches, customer engagement and commercial tools.
• Build relationships with key opinion leaders, healthcare professionals and clinical stakeholders to support product awareness and adoption.
• Run marketing across digital channels, industry events, medical education programmes and customer engagement platforms.
• Manage regional marketing budgets, monitor campaign effectiveness and recommend pricing and commercial initiatives.

Required profile

• Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
• More than 5 years of marketing experience in healthcare or medical devices.
• Proven experience in regional marketing strategy, product launches, portfolio management or downstream commercial marketing.
• Experience working with sales teams, distributors and healthcare stakeholders.
• Comfortable working independently in a regional role, engaging cross-functional stakeholders and travelling up to 30% as required.

Required skills

• Strong understanding of medical device commercialisation, clinical applications and marketing in regulated healthcare environments.
• Commercial acumen: interpreting market data, evaluating opportunities and managing marketing budgets.

What we offer

• Regional ownership of marketing initiatives across multiple international markets, with direct exposure to regional commercial leadership.
• Career development in market expansion, strategic portfolio management and regional commercial decision-making.
• International exposure through collaboration with regional sales teams, global brand management and healthcare stakeholders.