Sales Director Southeast Asia

About the role

An established international automation business is looking for a Sales Director for Southeast Asia, based in Singapore. You will lead regional growth, strengthen distributor partnerships and build the commercial team. This is a hands-on leadership role combining strategic thinking with a proactive approach to winning new business. The role is confidential, and further details about the company will be shared under a non-disclosure agreement.

Key responsibilities

• Develop and execute a regional strategy to accelerate sustainable revenue growth.
• Lead and strengthen the distributor and partner network across Southeast Asia.
• Improve partner performance through engagement, training, incentives and clear commercial targets.
• Lead, coach and develop team members across Singapore and the wider region.
• Identify opportunities, win new customers and develop key accounts.
• Identify new markets and applications for the company's industrial technology portfolio.

Required profile

• Proven commercial leadership experience in automation or a related technical sector.
• Strong track record of managing distributor-led sales across Southeast Asia.
• Proactive "hunter" mentality, able to turn strategy into hands-on commercial execution.
• Experience leading teams and improving channel partner performance.
• Strong understanding of Southeast Asian markets, business cultures and routes to market.
• Currently based in Singapore; relocation is not available.

What we offer

• Base salary of SGD 120,000 to 140,000 plus a 20% target bonus (up to 40% for overachievement).
• Car allowance or company car.