Sales Executive – F&B Business Development

About the role

We are seeking a proactive Sales Executive to drive business development within Singapore's Food & Beverage (F&B) sector. You will work from our Jurong office, focusing on expanding our client base among restaurants, caterers, and wholesalers.

Key responsibilities

• Identify and develop new business opportunities in the F&B market.
• Conduct prospecting activities, including cold calls and on‑site visits.
• Arrange and lead meetings with prospective customers.
• Maintain and update the sales pipeline and lead records.
• Prepare quotations and follow up on sales enquiries.
• Recommend suitable products based on customer requirements.
• Achieve individual sales targets and key performance indicators (KPIs).

Required profile

• Minimum GCE ‘N’, ‘O’ or ‘A’ Levels, or equivalent qualification.
• 1–2 years of relevant sales experience, preferably in business development or customer acquisition.
• Experience in the F&B sector is advantageous but not mandatory.

Required skills

What we offer

• Competitive basic salary of SGD 2,200–2,800 per month.
• Commission and performance incentives.
• Full‑time permanent contract with a 5.5‑day work week.
• Opportunity to grow within a dynamic F&B market.