Sales Executive – HORECA (Hotels, Restaurants, Cafés)

About the role

Bestone Food Industries (S) Pte Ltd is seeking a motivated and results‑driven Sales Executive to expand its presence within the HORECA (Hotels, Restaurants, Cafés) sector. You will develop new business opportunities, manage client relationships, and drive sales growth for a range of frozen food and bakery products.

Key responsibilities

• Identify and develop new sales opportunities within the HORECA segment.
• Build and maintain strong relationships with hotels, restaurants, cafés, and catering businesses.
• Actively source new clients and grow existing accounts.
• Conduct sales visits, presentations, and product introductions.
• Negotiate pricing and close sales deals.
• Achieve monthly sales targets and contribute to company revenue growth.

Required profile

• Minimum 2 years of sales experience in the HORECA or food industry.
• Existing network or contacts within the HORECA sector preferred.
• Proficient in English and Chinese to liaise with clients.
• Self‑driven, results‑oriented and able to work independently.
• Own vehicle preferred for client visits.

Required skills

What we offer

• Monthly salary SGD 3,500 – 5,000.
• Uncapped commission and tiered incentive scheme.
• Transport allowance.
• Standard working hours: Monday to Friday, 9:00 AM – 6:00 PM.