Senior Assistant Manager / Assistant Manager, Content Creation

About the role

The College of Computing and Data Science (CCDS) at Nanyang Technological University, Singapore, is looking for an experienced and dynamic Content Writer to support its branding campaigns and activities. The role covers communications strategy, content creation, branding and promotion, editing and performance reporting.

Key responsibilities

• Communications: develop and drive the College's integrated communications strategy, working with faculty, researchers and corporate stakeholders, and lead thought content, executive communications, speeches, media features, strategic publications and digital storytelling.
• Content creation: create and manage press releases, presentations, website content and corporate collaterals; oversee and maintain the College's websites, optimising UX and accessibility; monitor social media metrics and stay ahead of digital trends.
• Branding and promotion: support publicity campaigns, ensure event publicity and marketing materials follow branding guidelines, and oversee the planning and delivery of College events.
• Editing and proofreading: review and refine content for clarity, accuracy, consistency and brand style guidelines, with precise grammar, spelling, punctuation and tone.
• Analytics and reporting: set communication effectiveness metrics and dashboards, and analyse audience insights, website analytics, media coverage and social media trends to inform strategy.

Required profile

• Minimum bachelor's degree in mass communications, Literary Arts, New Media, Marketing or a related field.
• At least 7 years of experience in corporate communications and media, preferably in an educational institution.
• Experience managing digital public relations platforms and online engagement.
• Exceptional writing, editing and proofreading skills, with strong attention to detail.
• Ability to write clear, concise narratives and to handle high pressure, multi-task and manage several projects at once.

Required skills

• Proficiency in Microsoft Office and digital marketing tools, including Google Analytics and SEO.
• Analytical and problem-solving skills, with strong verbal and written communication.