Senior B2B CRM Manager

About the role

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. The role focuses on acquisition and conquest: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. It works closely with Sales and regional Marketing, including ATL and Brand teams, to build a repeatable lead pipeline and acquisition programme, while owning regional content adaptation and hands-on CRM delivery.

Key responsibilities

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
• Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
• Connect ATL and Brand campaigns to lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local audiences.
• Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to customer-contact standards.

Required profile

• 5+ years of CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
• Experience leading and growing a high-growth CRM team.
• Proven track record of successful cross-channel lifecycle communications and end-to-end planning and execution of large-scale campaigns.
• Regional or global experience with evidence of adapting strategy between markets; APAC experience desirable.
• Comfortable working with different departments and senior stakeholders, and able to take ownership of projects with limited oversight.

Required skills

• Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.
• Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion.
• Desirable: coding skills such as SQL and Liquid.